Omnichannel Communication Audit
Analysis of Social, Email, SMS, and Direct Messaging channels.
Primary Service Channel
Broadcast Only (No Flows)
Solomon's posts Flyers; Competitors post Reels.
Ad-hoc Campaigns
Solomon's excels here. Direct access to staff (Ismaeel, etc.) creates a high-trust "concierge" experience that international bots cannot match.
Critical Gap. Merlin Cycles sends segmented, content-rich emails (tips + products). Solomon's sends generic blasts.
Critical Gap: Solomon's relies on "Digital Flyers" (static images with prices). Competitors use Short-Form Video (Reels/TikTok) and User-Generated Content to drive 3x higher engagement.
Strategic Pivot
Don't try to out-automate Amazon. Double down on human access.
Create "Broadcast Lists" for high-spenders to drop new arrivals before they hit the site.
Use SMS to remind customers of bike services (6 months post-purchase).
Dedicated WhatsApp hours where a mechanic answers technical questions live.