Execution Action Plan

Tactical checklist for the first 90 days of transformation.

Phase 1: Immediate Fixes (Week 1-2)

Audit and fix all 404 errors on main navigation

DevPending

Export product list and identify missing SKUs

OpsPending

Enable 'Out of Stock' visibility settings in WooCommerce

DevPending

Verify Google Business Profile for all 4 locations

MarketingPending

Phase 2: UX & Discovery (Week 3-6)

Install and configure search autocomplete plugin

DevPending

Set up product attributes for filtering (Size, Color, Brand)

DevPending

Write and publish 2 SEO-optimized blog posts

ContentPending

Design email newsletter template

DesignPending

Phase 3: Retention Systems (Week 7-12)

Select and integrate Loyalty Program software

ManagementPending

Set up automated Welcome Email flow

MarketingPending

Configure Abandoned Cart recovery emails

MarketingPending

Launch customer review collection campaign

MarketingPending

Phase 4: Social Media Dominance (Ongoing)

Instagram Reels: Film & Post 3x 'Mechanic Tips' per week

ContentPending

YouTube Channel: Launch with 'SA Route Guide' series

ContentPending

WhatsApp Broadcast: Send 'The Drop' to VIP list weekly

SalesPending

UGC Campaign: Repost customer ride photos every Friday

MarketingPending

Phase 5: Market Dominance (6+ Months)

Bike Comparison Tool: Allow users to compare specs side-by-side

DevPending

Online Service Booking: Real-time booking for all 4 locations

DevPending

Store Stock Checker: Show real-time inventory levels per store

DevPending

AI Support Bot: Implement AI Chat/Voice/Avatar support

DevPending