Gap Analysis
Quantifying the performance delta between current state and market leadership.
Performance Gap Visualization
Current Score (Blue) vs. Target Score (Green) across key dimensions.
- Current Score
- Target Score
Critical Fixes Required
Search Functionality
Basic sort only. No autocomplete or advanced filters.
IMPACT: HIGHEFFORT: MEDIUM
Product Page SKUs
SKU shows 'N/A'. Affects inventory trust.
IMPACT: MEDIUMEFFORT: LOW
Shop Page Empty
/shop/ page shows no products.
IMPACT: HIGHEFFORT: LOW
404 Errors
Category URLs returning 404.
IMPACT: HIGHEFFORT: MEDIUM
Biggest Opportunity
Search & Discovery
Improving search functionality represents the largest gap (5 points) but also the highest ROI for conversion improvement.